Disney Data & Analytics Conference (DDAC) is a multi-day professional conference organized by The Walt Disney Company that brings together data scientists, analysts, and technology leaders to examine applied analytics, machine learning, and data engineering in entertainment and hospitality contexts. It takes place at Disney's Coronado Springs Resort in Lake Buena Vista and features technical talks, case studies, and networking sessions that highlight how analytics are used across parks, media/streaming, and consumer products. The event is notable for showcasing operational analytics at scale within a major entertainment company and for fostering practitioner-level knowledge sharing across the industry.